There are so many business terms that remembering them all and fully understanding them can be difficult.

So, what IS click through rate (CTR), and why should you care?

CTR is basically showing you how many people are moving through your website or marketing campaign. It is especially important when you have ads online because it directly impacts your quality score and how much you are charged when someone click on your search engine ad.

You should care about your CTR because
💻 High click-through rates lead to high Quality Scores
💻 High Quality Scores allow you to improve your ad position for lower costs 🤑

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