A Marketing Strategy Many Businesses in Zimbabwe Should Use

It applies to almost any kind of business you will find throughout Zimbabwe

A simple answer is SEO marketing. A google search will normally give you several definitions what SEO is, unfortunately they are mostly very technical in nature. Hopefully this unorthodox explanation that many have found easy to graspp will make it easier for you to understand what SEO is and see its importance to your business.


How SEO Is a Part of Our Culture

Think back to when you were growing up, there was that one elderly member of the community who was highly respected and often associated with good moral character. This person’s opinions were highly valued and in many cases taken as facts – let’s call that person Google.


Whenever someone needed a mechanic, painter, electrician, doctor or babysitter Google was the person to go to. Whoever this person/Google referred you to, was almost always a good service provider. In this scenario, you are the targeted traffic.


To stay in good books with Google all these service providers would show respect to Google regularly, give Google a gift or two now and again, as well as occasionally have meaningful chats with Google so that their bond would be stronger – this is what we call content generation.


When service providers were found to be inconsistent, giving out false information or not honoring their word, Google would get upset. This would lead to Google either ignoring them and placing them on lower recommendation lists for a lengthy period. This also meant Google would start referring potential customers of the providers to their competitors until the service providers won over Google again.


Re-establishing good relations with Google was a feat that would always take some time and a lot of butt-kissing to achieve – these are what we call remedies to lift Google penalties for bad content and unethical or blackhat SEO practices like spammy backlinks (referrals).



That pretty much sums up what SEO is and how it works, in a non-technical way. Keep in mind that where Google is concerned, content generation one of your best tools for marketing your business. Here's a free ebook that explains it in detail. 


Just as your character and reputation matter a great deal to a respected and valued middleman when making referrals, so does the quality of the content you put out matter to Google.


If you would like to ask us a few questions about SEO and how to get traffic, you are welcome to comment below or message us.

Zim Buddy Team

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