Benefits of article marketing for your business

A few reasons why article marketing is vital for your business or project.

Looking for a simple way to get an edge on your competition on

Successful businesses who are in it for the long haul repeatedly apply innovative marketing strategies and tactics to distinguish themselves and get that advantage. Two such killer marketing strategies are positioning and relationship building. And guess what? Article marketing is a proven tactic that just happens to address both of those marketing strategies.

It takes some time, skill, and effort to write and effectively use articles, that’s why the masses don’t do it however, those looking for an advantage do.



So why choose article marketing as one of your marketing tactics?  Here are 7 exceptional reasons:


1.  It is quite simple.  Individuals love to buy from and deal with the best.  Writing and effective internet marketing your articles helps you position yourself as the expert in your field.


2.  Let's take this first notion a step further for reason #2.  Let’s be blunt here, as an expert in article marketing, you can arguably increase your internet marketing rates and charge more for your products.


3.  If your articles are good and circulated properly, they can spread like veld fire and literally cause a viral marketing frenzy.  In the end driving business your way.


4.  A big part of Internet marketing has to do with the Search Engines such as Google, Yahoo, Bing etc.  It’s important that we play their game.  That being said, Search Engines love content such as articles!  Many Internet marketers try the latest fad to trick Search Engines into getting a better ranking.  If you have a lot of time and/or money on your hands to keep up with the latest trends and the ever-changing Search Engine rules, then do what you feel is right.  Nevertheless, one tactic still holds true with improving Search Engine ranking, and that’s article marketing.


5.  Individuals love to be well vexed with articles and feel well informed – It helps them make better decisions.  Your articles can serve as the source for the input they seek.  And who better to buy from than the source that provided the information in the first place.


6.  Talk about getting major bang for the buck, articles can easily be repurposed in a variety of ways.  For example:

     == They can become content for you or someone else's newsletter;

     == Used as free giveaways to prospects/clients, in seminars, at networking events, etc;

     == Used to trigger conversation in a blog or an online networking group such as Ryze;

     == Combine multiple articles into an eBook, book, or info-product that can be sold or given away in exchange for contact information;

     == Become the basis for a live seminar or teleseminar;

     == And we can go on and on and on.


7.  Articles when distributed properly are a great way to stay in touch with clients and prospects.  Studies have shown that on average it takes around 7 touches before a prospect buys.  Why not use articles as some of those touches?  This will help continually boost your prospect’s perception of you as someone who consistently adds value.


We live in an age where information is king.  We all know something others would be interested in knowing.  Share your knowledge and like a magnet, you’ll draw your prospects towards you.


Grab an eBook on article writing here for FREE or check our a few samples here








Zim Buddy Team

21 Blog posts