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Starting a business could be somewhat overwhelming. But having profound steps and systems to follow will make things flow smoothly in place.
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Knowing your target market deeply will not just help you position yourself in the market but will also help improve your offer that will stand out among the crowd of competition.
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Strategize according to who your target market is.
Your brand personality, your brand voice, and the whole foundation of your brand should solely be made with your target customer in mind. Create clarity of how will you be able to meet them in the pages of their books. As much as possible set aside your bookmarks of favorites and start focusing on what they want. If not, they might turn their eyes on the next book on the shelf. We don't want that.
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Design based on your strategies. One of the common mistakes of new business owners is spending a lot of time polishing their mood board and aesthetics first before actually establishing a strong strategic brand framework.
Lastly, would be...
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