A product (or service) ladder is simply a range of products or services rising in price. A higher price gets you more value, features and benefits.

Trying to build a business based on one product only gives your customers one choice — they can only say yes or no.

But a 👉 range of products 👈 will allow them to select the one that most suits their needs, risk tolerance and budget.

‼️ If you don’t have a product ladder, you need to build one now!‼️

#zimbuddy #productladder #salesstrategy #pricestrategy #zimbo #businesswomen #africa