What is A/B TESTING?

"A/B testing (AKA- Split Testing) is a way to compare two versions of something to figure out which performs better."

This will help answer questions like,

👉 Which graphic will get people to click on the link?
👉 What Ad Copy sells more?
👉 What content works better with my audience?

The way to perform an A/B test is to show two sets of your audience (assigned at random) different versions of your service, product, graphic, ad copy, etc to determine which one helped you reach your goal.

What are some ways you can split test with your business?

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